Major Account Penetration provides strategic account management practices for up-selling, cross-selling, and reselling within key accounts.

We teach five strategies to your key account management team for enabling them to “upsell” to higher level decision makers, cross-sell to adjacent business units and to “down-sell” to procurement organizations. Have your account executive attend this class to get your organization better positioned for new sales opportunities and to protect your accounts from competitive threats.

Who Should Attend?

All sales team members responsible for account management or customer services including CEOs, sales leaders, inside sales, customer services, account managers, and anyone interested in learning how to maximize sales opportunities.